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LUMINA
A Premium Skincare Brand
A visual identity for a modern skincare brand. Built to feel luminous, calm, and quietly confident.
The Brief
LÚMINA needed a visual identity that could express the beauty of everyday skincare and connect with people seeking a thoughtful, calming routine. The challenge was to create a distinctive system that felt luminous and refined while staying clear and consistent across its applications.
Final Selected Design
The identity
The final identity centers on a custom LÚMINA wordmark, supported by a considered palette and typography system. Together, these elements create a consistent foundation that can adapt across different formats without losing the brand’s character.
Alternate logos:
Color Palette:
The identity in use
LÚMINA brings its quiet, luminous character to life through a cohesive visual identity designed for people seeking a thoughtful, calming skincare ritual.
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